We were lucky to be part of the BETT Futures cohort this year – we got to exhibit our product to teachers, investors and potential partners over 4 full days. Now that the dust has settled and we’re back to our grind, I thought it’s worth reflecting a few key takeaways from the event.
Organization: I can imagine how overwhelming it must be to organize an event at such a grand scale (when I say grand, I mean GRAND). I am very thankful for i2i events group and Edtech UK for making it all look seamless with their effort and support.
Exposure: It is not often you get the opportunity to talk to hundreds of your users under the same roof. The feedback we got from talking to teachers, and watching the teachers and students play our game was invaluable.
Market: Just a walk down the aisle reminded us of the number of companies who are working on solving the same problems we are trying to solve, using various approaches. It was fascinating to look at where their products are at, and where we stand in comparison. A good reminder to sit down and execute faster and better.
Pitch: I admit, the pitch we had to do during the event was a bit nerve-wracking, having had little time to prepare. It went alright though, I suppose, as we then had people coming over and talking to us, referring to what we had pitched earlier on. Again, it was nice to be able to pitch in front of an audience that matters.
Community: For me, this is the biggest takeaway from BETT. Standing there, with 30 other fellow entrepreneurs who are passionate about what they do, and spending 4 days of our time reaching out to our users was an experience in itself. Little things, like referring a teacher to another startup if they don’t provide the service the teacher was looking for, exchanging marketing materials to place on each other’s desks, exchanging relevant leads etc – it was not as much a competitive world, but very much a collaborative one. Perhaps it’s the nature of the market we are in – educators sure do know the value of sharing!
Despite being thoroughly exhausting, we loved every minute of exhibiting at BETT, and we can’t wait to be back next year!